WORLD RUM CONGRESS, SUMMER 2013, Puerto
Montt _ Chile
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WORLD RUM CONGRESS, SUMMER 2013, PUERTO MONTT_
CHILE
WRC 2013 – PUERTO
MONTT_CHILE
"January 29th to february 02nd"
1) WHAT IS THE CONGRESS?
It is the encounter of the rum industry with the
presence of manufacturers, merchandisers, consumers, raw materials providers
and members of the productive chain of rum in general; an event about the rum
culture, with amusement and consumption responsibility.
2) How is it integrated?
a) CONFERENCE CYCLE
Conferences,
will last for two days and will be given by professionals of different nationalities
and international recognition; there are a total of seven lecturers, this will
take place in an auditorium for 100 persons, who come from the international rum
industry; one of those lecturers will talk about the moderate consumption of
alcoholic beverages and its health effects, as social responsibility; besides
the book: “Ciencia y tecnología de bebidas destiladas: Rones” (Science and
technology of distilled beverages: Rums), of the cuban Oscar Queris Hernandez.
Lectures are
categorized in three sections:
I) Rum technology: It is
expected to work with researches from universities and lectures.
II) Rum Composition: It treats
analysis methods, the composition, chemistry and its effects in the final
product.
III) Rum Legislation: The
regulation of the rum around the world and its troubles.
Each section will be directed by a worldwide recognized professional.
b) BLIND TASTING OF COMMERCIAL BRANDS.
In this
event different international rum brands will participate, they will be divided
in three categories, which, by a blind tasting will put their products to a
technical evaluation from an expert panel, whose procedure and flawless handle is
legally verified.
Some of
these blind tastings might be realized in public, if this is the case it will
happen in the festival.
c) PUERTO MONTT RUM FESTIVAL
This event
is offered to the general public; it will occur in the two days following the
conference cycle, during these days assistants could receive information about
rums when they approach the stands, they might as well know how a rum tasting
is made and other related subjects about this beverage; they can get a bonus
for one or two days and receive several tastings of different rum brands
because of this bonus, along with its technical explanation.
This way the
consumer will understand that alcoholic beverages, like rum, are not ways to
get inebriated, but they have to be drank by using the senses in order to
appreciate the technical work of a rum master, who used all his knowledge and
hard work to produce satisfaction moments to the consumer.
d) FREE ENTRANCE LECTURES
During the
time of the event and inside an auditorium given by the City Hall will be at
least two free conferences programmed aimed
at the general public, where the rum will be presented as an alcoholic
beverage, that is not meant to be drank to inebriate but as a beverage that
pleases senses and its uncontrolled use is a health hazard.
e) GUINESS WORLD RECORDS TASTING:
WORLD’S LARGEST RUM TASTING
It is
expected to break the world largest rum tasting record with 400 people, the
Guinness World Record for Tequila tasting was set in a 341 persons tasting, in
Mexico in 2010 by the Tequila Company Corralejo; the Record for Largest Whiskey
Tasting was set in Belgium on January 31st of 2009 for 2252 persons.
Any profit obtained by this activity will be donated to a profitless organization.
We are awaiting you…
By: Jose Fernando Botero González
By: Jose Fernando Botero González
